£10m Gravity MAX opens in Liverpool One, creating 250 jobs
The £10m Gravity MAX attraction at Liverpool One has opened, creating 250 jobs.
Wakefield-based leisure and entertainment group, Gravity Active Entertainment, expects to attract more than 700,000 visitors per year, providing 12 immersive and experiential activities for up to 2,500 people at any given time across its 100,000 sq ft over two floors.
The scheme, located in part of the former Liverpool One Debenhams store, is Gravity’s biggest investment to date and its largest site.
Liverpool One takes Gravity MAX to a new level, introducing the brand’s first outside space and the city’s largest roof terrace, as well as more activities than any other Gravity venue.
With an anticipated dwell time of more than four hours, the destination showcases a dynamic and exhilarating mix of competitive socialising, live entertainment, sport screenings, as well as a comprehensive F&B offer, comprising four bars and a food hall.
Highlights include a multi-level e-karting track, augmented reality (AR) bowling, 18-hole Tech Street Golf, Hologate VR, immersive Gamebox, esports arena, batting cages and Liverpool’s largest pool hall. A schedule of live bands and singers provides visitors weekly entertainment, accompanied by DJ sets, themed nights and shows.
The food hall features a variety of cuisines, including burgers by Wendy’s, 800 Degrees Pizza, pasta by Coco di Mama, award winning Greek gyros by The Athenian, and the ultimate in dessert dining courtesy of Creams. The four bars includes two Gravity Social bars, Eden cocktail bar, and The Terrace, with automated, self-service beer taps and retractable roof. The Craic also provides a second, more intimate roof area, where visitors can relax listening to Ibiza anthems.
Michael Harrison, co-founder and chief growth officer at Gravity, said: “The opening of the new Gravity MAX flagship at Liverpool One is an extremely exciting time for the brand, as it represents a landmark moment in our journey.
“This has been our biggest investment to date and cements Gravity’s position as market leaders and trendsetters within the leisure and entertainment sector. It has been a pleasure working alongside Grosvenor and the Liverpool One team, as they mirror our passion and commitment for innovation and the desire to create something truly exceptional.”
Chris Jukes, director of Liverpool One, Grosvenor, said: “The scale, ambition and significance of what Gravity, together with Grosvenor and Liverpool One, wanted to create has finally come to fruition, and it is fantastic to be able to welcome this innovative new anchor to the destination and the wider city.
“Gravity MAX Liverpool One is not only a market changer, redefining UK leisure, but it will also be a destination driver, one which reaffirms Liverpool One’s position as the UK’s leading retail and entertainment destination.”
Designed by Townscape Architects, Gravity MAX’s interior was inspired by Japan and uses the latest technology from the UK, Europe and the US.
Stärka and Metis acted for Liverpool One. Savills acted for Gravity.
The remainder of the former Debenhams flagship store will be taken by retail giant Marks & Spencer, which is relocating from its Church Street site to Liverpool One this month.