Merchandise platform’s £250k investment will boost production capacity
Middleton-based Merchr, the print-on-demand merchandise platform, has boosted capacity after installing five new custom-built machines in a £250,000 investment.
The investment enables Merchr to ramp up its services to a growing customer base of retailers, visitor attractions and online brands.
Merchr is also recruiting for several new roles as it grows its team in line with its expansion. These include back-end and front-end web developers, e-commerce and marketing staff.
Jack Fox, Merchr’s head of operations, said: “Advancements in technology have opened doors to a new era of sustainable merchandise printing.
“The ability to print retail quality items on demand, without having to order in bulk, not only enhances our commitment to sustainability, but also empowers our store owners with more choice and customisation options.”
He added: “We’re excited to embrace this innovative machinery, as it aligns perfectly with our goal of reducing waste and minimising our environmental footprint while delivering quality products for our users. Customers will benefit from even higher quality printing with varnish finishes and faster turnaround times.”
Merchr, founded by an experienced team backed by Martin Varley – a well known senior executive in the personalised products industry – swung into production earlier this year after securing £350,000 in an oversubscribed pre-seed fundraising round. The company also has offices in London.
Its platform helps individuals and groups build their brand and reach new audiences by creating their own merchandise collection to sell to fans, friends and followers in an eco-friendly, risk-free way without the need to hold stock or worry about the logistics of production, printing and shipping.
Merchr’s portfolio of products includes clothing for adults and children, hats, towels, blankets, mugs, placemats, phone cases, coasters, canvas prints, hot water bottles, tote and make-up bags, pouches and highlighters, water bottles and tumblers.
Users create and launch a free online store through the Merchr Hub, where they can design and upload their customised product collections with artwork, a logo, slogan or image. They can also connect an existing website via Merchr’s integrations with e-commerce platforms such as WooCommerce and Shopify.
