Fanattik renews toy lucrative toy licensing deal with Hasbro
North West based pop culture brand Fanattik has renewed and upgraded its licensing agreement with Hasbro.
Fanattik, which specialises in limited edition collectibles says the new deal builds on an initial three-year license which saw them supplying retailers throughout Europe and North America with collectible ranges featuring both Dungeons & Dragons and Magic The Gathering.
The new multi-territory, multi-year renewal will also include Transformers which celebrates its 40th anniversary in 2024.
“Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow,” Anthony Marks, managing director of Fanattik.
Melissa Tudor, Creative Director, Fanattik said she and other members of the creative team will be flying out to Seattle shortly to spend time at the Wizards HQ, to “build on the initial successes and take our future ranges to the next level,” she said.
Over the past 15 years Fanattik has worked with leading film and video game studios including Paramount Pictures, Universal Studios, Studio Canal, Capcom, Microsoft, Bethesda, Hasbro, Microsoft, CBS, Viacom, Konami, Toho, Asmode and more.
In 2022 Fanattik secured deals with Handmade by Robots and a pan-European gift and homeware license for the iconic Rocky franchise with MGM.
