Gym software firm snapped up in swoop by US tech group

A JD Gyms interior

Manchester-based software-as-a-service company, Membr, has been acquired by US-headquartered group, Xplor Technologies, for an undisclosed sum.

Membr powers fitness gyms and health clubs in more than 25 countries across four continents, working with fitness industry giants like Anytime Fitness and JD Gyms.

Its innovative software platform is designed to support both global gym franchises and single location operators of all sizes by better connecting the fitness industry to its consumers.

The strategic addition of Membr to Xplor Technologies further expands its global reach, amplifying its ability to serve fitness businesses of all sizes, it said.

Xplor Technologies now supports more than 12 million members and in excess of 13,000 fitness locations across four continents.

Ieuan Owen, Chief Revenue Officer, Fitness and Wellbeing, at Atlanta-based Xplor Technologies, said: “Our decision to acquire Membr reflects our commitment to providing best-in-class solutions to gyms and health clubs across the globe.

“Membr is a fast growing, highly competitive gym management solution, proven and trusted by premium fitness brands. As our new Xplor Gym solution, we will accelerate product development and investment, and grow our global footprint as our mutual customers enter new markets.”

The addition of Membr to Xplor Technologies enables the company to go to market with a new compelling solution for gyms of all sizes, known as Xplor Gym.

Currently the gym management software platform automates member and client relationship management, booking, operations, and reporting, and offers native mobile app for members. With accelerated product development under Xplor Technologies, new capabilities are designed to put the multi-market gym operator more in control.

These will include best-in-class marketing automation features to help gyms and health clubs more easily motivate, engage, and retain their members, along with enhanced embedded payment processing features for eliminating manual tasks and the complexities of operating in multiple markets.

Co-founder and CEO of Membr, Jack Malin, will continue to lead Membr, reporting to Ieuan Owen. The Membr team has joined Xplor Technologies’ Gym team.

Jack said: “We are thrilled to have joined Xplor Technologies as a trusted growth platform for multi-market gyms and health clubs.

“Whether a gym operates in Tokyo, London, Chicago or Sydney, our promise to customers remains the same. Intuitive software, exceptional service, and an experienced global team that will help you scale your business and deliver a consistently engaging experience in all the markets you operate in.”

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