Holiday parks IT specialist in expansion mode following £5m investment

Jamaine Campbell

A firm providing software solutions, specifically for the holiday park and marina industry, has received £5m in backing from growth capital investor, BGF.

Elite Dynamics is based in Warrington, but has a London satellite office.

The firm’s proprietary software, built on the Microsoft Dynamics platform, will be developed using the new funding, as well as plans to invest in sales and marketing.

In the past three years, the business has grown revenues at more than 40% per annum, with plans to triple in size and double its headcount by 2026.

Founded in 2015 by Jamaine Campbell, Nicola Campbell and Jack Vernon, the business has developed a range of digital transformation solutions for holiday parks and marinas, as well as holiday home manufacturers and dealers.

These help to improve business functions from maintenance, memberships and marketing, to reservations, sales and finance. The range is currently used in more than 350 parks, both in the UK and internationally.

CEO, Jamaine Campbell, said: “In the last eight years we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know how.

“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas.”

He added: “In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long term approach in helping us to seize the opportunities that lie ahead. In BGF we have found that investment partner.”

The deal was led by Harry Jones and Courtney Walker, investors in BGF’s North West team. As part of the investment, Martin Moran has been appointed to the board as non-executive chair through BGF’s Talent Network – one of the largest groups of board level non-executives in the UK and Ireland.

Martin was a founder of in EMEA and has more than 20 years’ experience in SaaS and cloud computing.

Harry Jones said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line. It’s an extremely attractive proposition.”

He added: “BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast growth technology companies looking to transform markets through business improvement processes. As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”

BGF has invested more than £400m in around 70 technology companies, including Purple, Voicescape, and DriveWorks.

Advisors to BGF included: Lawyers, Mills and Reeves (Vicky Protano, Nina Latham and Jodi Oosthuizen); tax, Hurst (Adrian Young and Sam Ryan); ESG, Apex; financial due diligence, Mike Tebbutt.

Advisors to Elite Dynamics included: Lawyers, DTM Legal (Alison Brennan and Leanna Guy); tax, Big Hand Group (Mark Simpson); finance, ECC Consulting (Catherine Holland and Edward Cobb).

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