Gary Neville backs sports recovery business on Dragons Den

MyoMaster in the Den. Credit BBC

MyoMaster, a sports recovery business founded by rugby player Joe Gray and his wife Lottie Whyte in 2019 secured a £100,000 investment, with Gary Neville and Sara Davies each investing £50,000 into the business following an appearance on BBC One’s Dragons’ Den last night (Thursday 29th February).

Gray and Whyte received a total of four offers from the Dragons – including Peter Jones and Deborah Meaden – before ultimately shaking hands with Gary Neville and Sara Davies.

Commenting on the TV appearance, MyoMaster co-founder Lottie Whyte said: “Going into the Den was a once-in-a-lifetime opportunity. Presenting to some of the biggest names in the business world and being grilled on every aspect of our brand was an amazing experience.

“By combining Gary’s sporting connections and experience with Sara’s business expertise, this can really help open doors for us on this next phase of our journey. Going on the show has given us the drive to continue innovating our business and change the way people approach recovery and performance optimisation.”

Founded by professional rugby player Joe Gray and ad executive Lottie Whyte, MyoMaster has previously raised £350,000 in its first round of seed funding – with investment from former England Rugby Captain Chris Robshaw and Triathlete Ruth Astle.

MyoMaster has established partnerships with Chelsea FC, England Rugby, London Triathlon, Spartan, Under Armour and The Turf Games.

Later this month they will announce their newest partnership, a first of its kind in sports recovery, with a Premiership Rugby team. MyoMaster have also amassed an array of Athlete Ambassadors including England Rugby players Marcus Smith and Danny Care, Olympian Alex Yee, Tom and Luke Stoltman – the world’s strongest brothers – amongst others.

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