New ethnic radio station takes to region’s airwaves

A new radio station has hit the Greater Manchester airwaves.

Lyca Radio – Greater Manchester has officially launched, replacing the Asian Sound Radio brand, on 963AM, 1377AM, DAB, and various digital platforms.

The new station aims to provide a fresh and dynamic listening experience for audiences across the region. By replacing the Asian Sound Radio brand, the station said it signals a new era in Asian broadcasting, offering a blend of music, talk shows, news updates, and community-focused content designed to resonate with the diverse communities of North West England.

The station’s presence on multiple platforms reflects its commitment to reaching a broad audience and serving as a vital source of entertainment, information, and connection for the community, it said.

Raj Baddhan, CEO of London-based Lyca Radio Network, said: “Lyca Radio – Greater Manchester will include targeting listeners in Greater Manchester with shows produced locally as well as networked with the flagship Lyca Radio – Greater London brand.

“This combination of local and networked content will provide listeners with a unique blend of programming that celebrates the rich cultural diversity of the region while also connecting them to broader trends and topics.”

The launch event at Lyca Radio – Greater Manchester Broadcasting House in Southall Street, was attended by distinguished guests, including Cllr Luthfur Rahman, Deputy Leader of Manchester City Council, Cllr Basit Sheikh, commercial partners, and presenters and staff.

The station has secured five launch partners including Tilda, BuzzEV, Jaimin Snacks, Koka Noodles and Royal Chai.