Cumbrian agencies strike partnership for full-circle service

L-R Carol Wallace, Vicky Hutchinson and Oliver Hodgson

Two creative agencies based in Cumbria have formed a strategic partnership.

Platinum Live and CreativeHutch are to offer clients a full-circle delivery with ‘expertise and personality,’ with a collective headcount of 15.

Headquartered in Whitehaven, Platinum Live is a creative communications agency that works with businesses and individuals across the UK and beyond on their public relations, content, and marketing strategies.

CreativeHutch is a marketing, design and branding agency based in Carlisle, headed up by co-owners Vicky Hutchinson and Carol Wallace. The pair built their careers and portfolios in London, returned home with their families and shortly after launched CreativeHutch. 

Vicky Hutchinson was the head of creative at the Fairtrade Foundation and was responsible for the creative communications and brand consistency, while Carol Wallace worked for French IT services business Lectra.

In the past two years, the agency has experienced rapid growth, supporting businesses large and small in the UK, Europe and as far as the USA.

Oliver Hodgson, Managing Director of Platinum Live, said: “CreativeHutch and Platinum Live align perfectly with our values and how we operate, but fundamentally, both agencies deliver. Our desire to be ‘out with the old and in with the new’ is evident, and our teams’ mutual passion for what we do is something our clients can take advantage of.

“This partnership allows us to offer a full-circle service, with experts, experience, and team members in each subject area—from media relations and social media marketing to branding and graphic design. One thing we won’t be doing is cutting corners. Neither of our companies is bound to our postcodes; we collectively have clients across the country, Europe, and America.

“I’m excited about the future. The partnership is already full steam ahead with initial briefs across the healthcare and nuclear sectors.”

Vicky Hutchinson, Co-owner and Brand Strategist at CreativeHutch, said: “We’ve already been working with Platinum Live on projects, and this new strategic partnership means we’ll be taking that to a new level. Bringing the expertise and personality of CreativeHutch and Platinum Live, as well as our shared values, means the businesses we help are going to get an even more exceptional level of support.”

The agencies have worked with clients from diverse industries, including well-known names such as NHS, Airbus, Porsche, Kendal Calling, Mitie, BBC and famous faces such as Gary McKee, Chris Moyles and Tinie Tempah.