New team at Apadmi after private equity investment

Apadmi team

Manchester-headquartered digital product business Apadmi is expanding into Europe following its investment by private equity investor CBPE.

Group CEO Garry Partington is to focus on Apadmi’s broader plan of becoming Europe’s leading digital product consultancy and has made several new appointments to its senior leadership team.

Apadmi acquired Dutch mobile business The Mobile Company in 2022, creating the largest team of independent mobile specialists across the Netherlands, the UK and Europe.

“The expansion of our SLT at a UK and Group level reflects our strategy to expand and grow as a business,” says Partington. “With a number of high-profile client wins, and our recent investment from CBPE, we’re well on track to hit our goals whilst continuing to deliver quality products and services which unlock value for Europe’s biggest brands, and their end users.”

Matt Hunt moves into the UK Managing Director role, having previously grown Apadmi’s support and optimisation offer in his previous role as Chief Performance Officer.

He said: “Having been part of Apadmi’s journey from the very beginning, it’s brilliant to see how far we’ve come in terms of client growth, diversification of services, and international expansion.”

Apadmi claim the business is fast becoming one of Europe’s leading digital product businesses, having doubled in size over the last three years.

Its customers include Co-op, Domino’s, Greene King and the NHS, and the business is gearing up for further growth around its core services of designing, developing and optimising mobile and digital products.

Other new appointments to the Apadmi UK leadership team include Rebecca Stephenson as Director of Product, as well as Matt Harney who becomes Creative Director. Ian Venables also steps up to become Delivery Director.