Online river cruise booking specialist hits £1m revenues in its first year

Dan Roche

A Manchester-based online travel agent specialising in river cruises has reached £1m in revenues in less than a year after its launch. was founded in June 2023 by digital marketing veterans Dan Roche and Daniel Travis-Brown.

The company said it has combined decades of expertise in travel and digital marketing and has become a go-to online platform.

It has grown its team to seven people over the past year, including two cruise consultants, two web developers, and three content writers, with a collective 30 years in the travel industry.

The site features more than 300 unique itinerary pages designed to inspire and inform holidaymakers about potential river cruising adventures.

The platform features bespoke search functionality that simplifies finding and customising river cruise experiences.

This feature allows users to navigate through choices and personalise their journey, ensuring the planning process is as stress-free as the trip itself.

Co-founder, Dan Roche, said: “Surpassing £1m in our first year is a testament to our dedicated team and innovative approach to the river cruise market. We are driven by a commitment to making the booking experience as seamless and enjoyable as the journeys we help create.” said it is continually enhancing its online offering, with plans to expand in-depth ship details and other site features to assist customers in making informed decisions. This customer-centric approach is bolstered by its inclusion in the Hays Travel Independence Group, which enhances its booking capabilities and deal offerings.

Roche added: “Every booking from our platform not only promises an unforgettable river cruise but also contributes to a greater cause, with £20 from each booking donated to Alzheimer’s Research.”

Roche has 15 years’ experience in the digital marketing industry, including four years as head of performance marketing at Manchester holidays firm On the Beach, as well as head of digital at We Buy Any Car.

He also has broad experience working with online and ecommerce businesses in agency roles. Dan is the founder of Aquire, a search engine marketing agency specialising in high performance SEO & PPC campaigns.