Data analytics agency Yard Data sold to consultant with Croatian connections

Brad Seekings, Cowgills

Fresh from celebrating their win as advisory team of the year at this week’s Rainmakers Awards, Cowgills has advised a data analytics business based in Cardiff, Yard Data, on its sale to data analytics and implementation specialist Koios Consulting.

Yard Data is a data analytics agency that helps enterprise level clients make informed marketing decisions by providing them with analytics and insights, audience profiling and data personalisation. They have joined forces with Koios Consulting, who are specialists in the field of analytical systems implementation into the financial services industry. Koios has offices in London and Croatia.

Paul Newbury, Co-Founder and Chief Data Officer at Yard, expressed excitement about the integration of Yard and Koios. He stated, “The integration of Yard and Koios represents a significant step forward for our company. This collaboration allows us to combine our analytical resources with Koios’ expertise, enhancing our ability to provide top-notch solutions to our clients and improve our business. We are grateful for the continued support of our clients and partners and look forward to the exciting times ahead.”

Stjepan Pavlek Posavec, CEO of Koios Consulting, commented: “Koios has built a reputation as a leading supplier of data integration, analytics, and software implementation. The acquisition of Yard enables Koios to expand its client base across both corporate and financial services segments in the UK and across Europe.”

Posavec added: “Through the synergies of our combined expertise, I am confident we are very well positioned to provide an even better and broader service proposition to our current and future clients. With Yard, we continue our expansion into new markets and segments, including leading names in the telecoms, international banking, and energy sectors while also bringing Yard’s award-winning expertise to our financial services clients.”

The Manchester-based Cowgills Deal Advisory team led by Brad Seekings, advised on the transaction, and he said: “Yard Data was a unique asset that required a specialist buyer and a bespoke deal structure.”

He added: “We used our in-house research team and sector knowledge to identify Koios Consulting as a strategic partner for Yard Data in continuing their growth journey in the data analytics sector.”

The Cowgills team was made up of Sam Davies, Brad Seekings, Tom Roberts and Joe Taylor. The deal completion comes just days after Cowgills was named the best Regional Corporate Finance Advisory Team of the Year at The Business Desk’s Rainmaker Awards.

Cowgills recently joined the Sumer Group, a rapidly expanding organisation with a mission to champion smaller and medium-sized businesses.

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