Regal Foods sweetens desserts portfolio with Love Cheesecake deal
Bradford-based Regal Food Products Group is set to boost its chilled desserts offer with the acquisition of Lancaster’s artisan cheesecake maker Love Cheesecakes.
Love Cheesecakes specialises in handcrafting over 100 premium cheesecakes for wholesale, food services and the hospitality sector.
Focusing on single serve and canapé style cheesecakes, the bakery also sells directly to consumers through event catering, attending festivals and other large outdoor events.
In 2020 Love Cheesecakes appeared on the television show, Dragons’ Den, giving the artisan bakery a step on the online ladder. The bakery now also holds a strong online presence through several ecommerce platforms in which it operates. With a strong focus on gifting, the service allows customers to indulge in doorstep desserts at home.
Since the acquisition of Just Desserts Yorkshire in 2022 and more recently Love Handmade Cakes, the Regal Group has strategically focused on growing and developing their desserts range in the food service and wholesale market.
Younis Chaudhry, CEO of Regal Food Products Group, said: “The acquisition of Love Cheesecakes will further strengthen our chilled desserts portfolio allowing us to give customers a solid offer across all ranges and price points.
“With a catalogue of over 100 products, there will be plenty of opportunities for new product developments, giving us the platform to bring a whole new range of exciting flavours and combinations to customers old and new.
“This strategic step will further strengthen our growth and open up opportunities in the chilled desserts category.”
James Asquith, founder of Love Cheesecakes, added: “This acquisition marks an exciting new chapter for the Love Cheesecakes, promising tremendous growth and innovation. I am confident that Regal Food Products Group’s expertise and resources will take the bakery to new heights, reaching even more customers and continuing to deliver the quality and values we as a business stand for.”
The acquisition of Love Cheesecakes was advised by Mills & Reeve.