Roadshow Promotions helps drive portfolio expansion for Greenley family
A Blackpool-based family firm is planning significant portfolio expansion, driven by its Roadshow Promotions business.
The Greenley family, led by father-daughter duo, Stuart and Natasha Greenley, is evolving from one entity into a diversified enterprise with representation in multiple sectors.
Originally founded as Roadshow Promotions, the company has built a reputation as the owner of the largest fleet of promotional buses in the UK.
Serving high profile clients such as Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, their promotional single and double-decker buses are helping raise awareness for organisations through tours across the UK and Europe.
This success has provided a solid foundation for the family’s ambitious expansion plans.
They have reinvested profits from these contracts into strategic growth.
Their expansion strategy is three-pronged: Organic growth of their core business; targeted acquisitions; and diversification into complementary and new sectors.
To capitalise on the digital economy, they merged with a Blackpool-based digital media company to create Roadshow Media and Roadshow Digital.
These specialise in website design, SEO, and digital consultancy, extending their reach into the digital marketing sphere.
Over the past two years, they have diversified their offerings by launching Roadshow Security, which provides security services to the leisure, hospitality and retail sectors, with prestigious clients such as Haven’s Cala Gran and Marton Mere holiday parks.
They have also established Roadshow Conversions, a company dedicated to converting vehicles and buses into static assets for various businesses.
Roadshow Conversions also supplies portable washrooms to construction sites and festivals, further broadening their service range.
The Greenley family said it maintains a ‘buy local’ philosophy, partnering with local suppliers for marketing, branded bus livery, and accountancy services.
Over the past year, the group’s workforce has expanded significantly, with plans for continued recruitment.
