Beauty brands retailer extends Northern reach with planned Liverpool One opening
Beauty brands retailer, Sephora UK, is to open a new store in Liverpool One, next spring.
It follows recent store openings in Newcastle’s Eldon square and Gateshead Metrocentre.
The Liverpool store will be its eighth in its growing physical retail portfolio, which includes stores in Westfield London, Westfield Stratford City, Manchester’s Trafford Centre, Newcastle’s Eldon Square and Gateshead Metrocentre.
In winter 2024, Sephora UK will be opening locations at Birmingham Bullring and Bluewater in Kent.
Sarah Boyd, UK MD for the French group, said: “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool One.
“We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies a remarkable energy and boasts a rich and vibrant history that resonates with our brand values.
“Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool One unit provides. As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool One, in an exciting store format that reflects the spirit of the city.”
Rob Deacon, Asset Management Director at Liverpool One, said: “Sephora is a brand that represents exactly what Liverpool One looks for when adding to our line up.
“It is globally celebrated, has a huge base of loyal fans, and delivers a bold, compelling concept. Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.”
He added: “Taking a 6,727 sq ft cornerstone unit at a key entrance to South John Street, the new store promises to deliver the kind of showstopping concept that Liverpool One is known for, joining our line up of anchor stores from leading international brands – 2025 is shaping up to be the biggest year for store openings since 2008, so we’re hugely excited to welcome visitors to experience it for themselves when this city-first launches early next year.”
Sephora customers will have access to a selection of exclusive beauty brands from across the pond, including the likes of Makeup by Mario, GXVE by Gwen Stefani, Haus Labs by Lady Gaga and TikTok’s latest viral brand Topicals.
The extensive own brand Sephora Collection will also be available. Customers will also be able to enjoy in-store beauty services, from quick-fire on-the-go treatments, to a full hour’s complete ‘Glam Look’.
