Macclesfield media company sold in £100k cash deal
A Macclesfield-based tele-sales contract publishing business has been sold in a cash deal worth £100,000.
TV brand and audio production group, Zinc Media, has agreed to sell its remaining legacy tele-sales contract publishing business, currently trading as Zinc Communicate Publishing, to Specialist Business Media, a wholly-owned subsidiary of The Datateam Group.
Datateam is a publishing and events company based in Maidstone which owns and operates digital and print titles across sectors such as construction, healthcare, electronics, and manufacturing, and specialises in producing digital and print media, and providing targeted marketing solutions across a range of B2B sectors.
London-based Zinc Media said the sale enables the group to focus on growing its core operations within television and brand content production.
In FY23, Zinc Communicate Publishing generated £2.2m in revenue, a loss before tax of £0.05m, and is loss making to date in FY24. It is a small non-core business within the group which occupies significant management time and resources, said the group.
Zinc Communicate Publishing began in 1995 and became known as McMillan Scott. It was later acquired by Ten Alps in 2006, trading as Ten Alps Publishing until becoming Zinc Communicate Publishing in 2021.
The business is a tele-sales and contract publishing company, selling advertising and commercial inventory as well as producing publications within the construction and freight industries. It produces building control guides for local authorities in England and has recently renewed a long term partnership contract.
The Zinc board intends to use any net proceeds from the transaction for working capital purposes.
Zinc Communicate Publishing had net assets of £0.8m as at 31 December 2023. This includes significant trade debtor balances made up of a high volume of small debts which fall due over the next three years and does not reflect the costs that would be required to realise these balances.
The sale is expected to complete by the end of October. It follows an extensive competitive process led by Trillium Partners on behalf of Zinc Media Group.
Mark Browning, Zinc Media Group chief executive, said: ‘Zinc Media Group has doubled in size in the last few years, with rapid expansion in television and brand content production.
“The disposal of this legacy tele-sales business gives the group renewed capacity to pursue its strategic focus on the profitable growth in television and film-based production.
“The publishing business will thrive within a wider specialist publishing group. I’d like to extend a personal thanks to the management team in Macclesfield who’ve been wonderful colleagues over many years and wish them well in their new home.”
