Digital consultancy on takeover trail with deal for AI-focused business
Proicere, the Warrington-based digital project and programme consultancy, has acquired Physical2Digital (P2D), an AI-driven technology and digital implementation consultancy, for an undisclosed sum.
The firm, based in Marlow, works with numerous FTSE 100 and Fortune 500 corporations.
The expanded business has been rebranded Proicere Digital.
Proicere Digital leverages P2D’s expertise in AI, automation and data solutions to better serve clients within the retail, food and drink, logistics, manufacturing, education, and construction industries.
Proicere Digital’s solutions include AI-driven data analytics, digital transformation strategies, cloud services, and enterprise IT operations. These solutions are designed to reflect Proicere Digital’s mission of ‘simplifying complexity’ by streamlining operations, optimising workflows, and ultimately enhancing organisational outcomes.
P2D’s expertise has already supported some of the world’s leading companies. With a strong track record in delivering AI and automation solutions, P2D has proven its ability to drive efficiency and optimise operations in a variety of industries.
Implementing complex data management programmes for global supply chains, P2D devised the first post-Brexit food product passports system for retailer Marks & Spencer.
The acquisition also adds generative AI, automation and data analytics capabilities to the company’s pre-established, award-winning digital project controls services.
Proicere currently works with clients on large scale complex projects and programmes, including the Sellafield nuclear site in Cumbria.
Now, as part of Proicere Digital, P2D’s services will continue to support clients across these sectors while expanding into new regions such as the Middle East, Australia and Americas.
Digital transformation has become crucial as businesses seek to maintain their competitive edge and adapt to evolving market demands. Proicere Digital’s comprehensive offerings will help businesses adopt advanced technologies that enhance decision making, improve customer experiences, and optimise supply chains.
By leveraging P2D’s digital expertise, Proicere Digital will enable businesses to harness the power of AI and automation for greater efficiency, helping them stay competitive in an increasingly digital world.
Karl Dooner, Proicere Digital CEO, said: “Our expanded capabilities, thanks to P2D’s digital services, will provide real time insights and predictive analytics to businesses, ensuring they can anticipate market shifts and meet customer demands more effectively.
“We’re excited to bring these innovative solutions to our clients in retail, logistics, food and drink, and manufacturing sectors.”
Suresh Sadanandan, CTO of Proicere Digital, for former CEO of P2D, said: “With our integrated services, we can offer solutions that simplify complexity and drive operational excellence. This merger of solutions strengthens our ability to help businesses improve their digital capabilities and future-proof their operations.”
