LIFT founder to lead Brooks Macdonald financial planning after £45m deal sealed

Mike Holden and Joel Adams in 2017

Brooks Macdonald has completed the £45m acquisition of Altrincham based financial adviser LIFT financial and confirmed that Michael Holden will stay on as chief executive of financial planning.

As reported by TheBusinessDesk.com in October 2024, the acquisition of LIFT brings an additional c.£1.6bn assets under advice (AUA) and around 1,350 clients. Brooks Macdonald’s Financial Planning business now has total AUA of c.£6.4bn of which c.£2.4bn is Funds Under Management. It employs about 90 advisers and paraplanners.

Andrea Montague, Chief Executive Officer of Brooks Macdonald, commented: “Mike’s strong client and high performance focus will further drive our strategy to reignite growth.”

Michael Holden added: “Looking ahead, I’m excited to lead the Financial Planning business. Building a solid, Chartered business and investing in the next generation through initiatives like the Adviser Academy has always been a passion of mine. With Brooks Macdonald, I’m eager to build on this foundation and help drive the Financial Planning business forward.”

The deal, announced to the stock market this morning, was subject to regulatory approval.

LIFT, founded by Mike Holden and Joel Adams, has a strong reputation amongst footballers and boasts an active sports division run by Mark Tueart. Its sporting clients include international footballers Angel Gomes, Danny Ings, Mary Earps, Jill Scott and James Maddison.

 

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