Boost for region’s digital and creative industries with new content studio

A £600,000 new content studio has been unveiled by Salford’s MediaCity to serve the region’s growing digital and creative industries.

Based on the second floor of White Tower, spanning 8,400 sq ft, the studio has been designed to meet the increasing demand for high-specification, multi-purpose content production facilities.

It offers a diverse range of creative spaces, including light, dark, and podcast studios, ideal for video and stills production, podcasting, photoshoots, castings, experiential media, and beyond.

To enhance the creative offering, MediaCity has partnered with on-site, independent production companies to ensure users of the studio will have access to a full suite of professional equipment and expert support.

For those who require significantly more space and tech requirements, neighbouring dock10 studios provide this facility – creating a full scale offer across MediaCity.

Naomi McCardle, General Manager of the content studio, said:  “The creation of the content studio has been an ambitious response to the growing demand from our occupiers for affordable, blank canvas space which supports a range of content creation requests from photo shoot spaces, podcasts, interviews to private collab spaces.

“We’ve worked closely with our immediate creative community and beyond to deliver exactly what they need.”

She added: “It also represents our commitment to nurturing the next generation of digital creators and innovators.

“By providing the tools, spaces, and inspiration, we’re not just supporting the future of content, we’re empowering it.

“We’ll be looking to launch mentorship programmes linking those starting out in the industry to potential employers as well as hosting a range of workshops where the community can learn while building contacts.”

Curated by University of Salford alumni, Ashley Salmon, and brought to life by Consensus Workspace, the studio has been purposefully designed to inspire and empower content creators, influencers, social stars, brands and businesses.

Andy Plastow, Managing Director at Consensus Workspace, said: “We were thrilled to partner with the team at MediaCity again to design and deliver this inspirational new space. The reimagined floor plate reflects a fresh and modern approach, tailored to meet the evolving needs of content creators and local businesses while enhancing the occupier experience.

“The finished result is an inspiring space which promotes creativity, community and collaboration, which will help occupiers in not only boosting productivity and innovation but in attracting and retaining the best talent.”