Gaming studio pursues expansion strategy following £100k funding injection
A Lancashire gaming software company is embarking on a growth strategy following a £100,000 funding injection.
Chorley-based Play XD, an independent game studio and game-tech software development company, will develop its latest gaming title in partnership with tech giant, Meta.
The funding is from NPIF II-River Capital & GC Business Finance Smaller Loans, which is managed by River Capital & GC Business Finance as part of the Northern Powerhouse Investment Fund II.
Play XD, founded in 2019, has established itself in the gaming industry, securing its significant development partnership with Meta in the summer of 2024.
The company’s upcoming virtual reality game, Primal Rumble, has already achieved key development milestones and is scheduled for launch in the second quarter of 2026 on the Meta Quest platform.
The NPIF II investment will support the creation of nine new skilled jobs in Lancashire, including roles for producers, programmers, artists, and marketing professionals.
It will also strengthen Play XD’s capability to deliver on its ambitious growth plans while maintaining its existing client relationships.
Phil Goddard, founder and Creative Director of Play XD, said: “This NPIF II investment from River Capital comes at a crucial time in our growth journey.
“With Meta’s backing and now River Capital’s support, we’re well positioned to expand our team and deliver an exceptional gaming experience to a global audience while keeping our roots firmly in Lancashire.”
Jonathan Nelson, Investment Manager at River Capital, said: “Play XD represents the kind of innovative, forward thinking company we’re excited to support. Their successful track record, combined with their recent Meta partnership, showcases the high calibre tech talent we have in the North.
“This investment will help them capitalise on a significant market opportunity while creating skilled jobs in the region.”
Sue Barnard, senior manager at the British Business Bank, said: “The gaming space is ever-growing, thanks to the constant developments in technology and demand from loyal gamers. Play XD has used this to its advantage, securing contracts with the likes of Meta, and continuing to mark the North West as a hub for gaming talent.
“It’s great to see the business using NPIF II funding to expand its international reach from its Lancashire base and create nine new jobs in the process.”
