Under 25s gym habits boost Total Fitness performance

Mid-market gym business Total Fitness, has seen its revenues in 2024 grow by 15% year-on-year to £46.1m.

The Cheshire headquartered business has made pre-tax profits of £1.23m for the year ending June 2024, an improvement on the £813k made the previous year. 

Backed by private equity investor NorthEdge, the company’s performance aligns with continued strong consumer demand for fitness services amongst under-25s and represents a strong turnaround in its fortunes since the pandemic when the business had to enter into a CVA to get in better financial shape.

Key to its success is a 19% increase in total visits across its 16 clubs in the 12 months to June 2024 (higher than the rate of membership growth 7%), indicating that members are using its facilities more frequently.

Tom Rayner

Tom Rayner, Chief Financial Officer at Total Fitness, commented: “Our growth in 2024 underscores the importance of creating a quality, spacious, and inclusive environment for our members. We know that the more frequently people engage with their health club, the more it becomes a non-negotiable priority in their monthly budget. This resilience is reflected in our continued financial success and our ability to invest in new initiatives that further strengthen the member experience.” 

It attributes this increase to the fact that its ‘supersize’ health clubs (which offer more square footage per member) better support the habits of today’s gym-goers (especially that of under-25s) to spend longer at the gym, both to exercise and socialise.

Looking ahead, Total Fitness is focused on further capital investment and continued expansion of small-format clubs.

Rayner added: “Our strategy remains clear: delivering high-value, full-service fitness experiences at an accessible price point. With further investments planned for the year ahead, we are confident in our ability to drive continued growth while reinforcing our position as a market leader in the mid-market fitness sector.”