Footasylum reports record year, with momentum continuing into early trading

Footasylum, the Rochdale-based footwear and sportswear omnichannel business, has reported record trading during its last financial year, with pre-tax profits soaring by 188%.
In the year to January 2025, is pleased to announce its unaudited results for the financial year ended 25 January 2025, revenues grew by 9.4% to £349.5m, marking another year of record growth, while pre-tax profits came in at £17.2m, compared with £6m the previous year.
Store sales were up by three per cent to £172m, driven by new store openings based on the Oxford Street blueprint, in areas where Footasylum’s customers are located.
Online sales increased six per cent to £143.6m, now accounting for 41% of total sales.
Exclusive brand sales were up 101% through new and existing wholesale partnerships, now accounting for 10% of total sales.
The group said its strong performance has continued into FY26, and the company is confident for another year of growth ahead.
CEO, David Pujolar, said: “We are pleased to report another year of record revenue and profit performance, demonstrating our resilience in a challenging market environment.
“Our strategic initiatives and new organisational structure have proven effective and position us strongly for sustained growth.
“Our new store format, based on our Oxford Street blueprint, has enhanced the Footasylum shopping experience and been well received by consumers. Our focus on customer service remains a cornerstone of our approach, strengthening brand loyalty and generating valuable feedback that informs our business decisions. Additionally, our successful expansion into the wholesale channel demonstrates our ability to identify, and respond to, consumer preferences and emerging trends.”
He added: “This year has been transformative as we evolve from a traditional retailer into a multifaceted group with diverse channels and creativity. We are excited to have formed strategic partnerships with global brands such as Nike, Adidas and New Balance. These collaborations elevate our offering and reflect our commitment to delivering the best on-trend products to our consumers.
“Our leading social media and digital presence has enabled us to connect with our consumers in unique and engaging ways, fostering loyalty and community around our brand.
“We continue to prioritise customer feedback through these channels to refine our services and offerings. As we look ahead, we are optimistic about the coming year, guided by our successful initiatives, valued partnerships and dedication to exceptional customer service.”
Chief financial officer, Nick Scott, said: “Building on the phenomenal success of FY24, we are delighted to report that FY25 has delivered Footasylum’s best ever financial performance.
“We achieved record revenues, profits and cash generation, driven by sales growth in all business channels.
“Our performance was also supported by the success of our creative content channels, which now boast an astonishing 6.7 million followers and generated more than three billion organic impressions over the year.”
He added: “During the period, we successfully refinanced with a £35m revolving credit facility from HSBC, enabling Footasylum to further enhance its digital-first customer journey while continuing to open new stores in locations convenient for our consumers.
“It will also support the development of Footasylum’s key exclusive brands, which are proving increasingly popular with consumers.”
Footasylum employs around 2,500 staff across the UK and was acquired by AURELIUS in August 2022. The business was originally started by David Makin, the D in JD, in 2005.