Loan helps to double capacity at thriving children’s entertainment business

L-R: Jonathan Nelson, Rebecca McGregor, Sue Barnard

A Wigan-based children’s entertainment business is expanding after securing a £50,000 loan from NPIF II-River Capital and GC Business Finance.

The investment is from the Northern Powerhouse Investment Fund II.

The loan will support the expansion of Kidz Pamber Bus’s mobile children’s pamper party service across Lancashire and the wider North West region, enabling the purchase and fit-out of a second Pamper Bus.

It will also support the development of an online booking system and provide working capital to facilitate further growth.

The expansion is expected to create at least five jobs over the duration of the investment.

Founded by Rebecca McGregor, Kidz Pamper Bus provides a unique mobile beauty and entertainment experience for children aged from three to ten years and operates a custom-fitted bus that brings fun and memorable experiences directly to customers’ doorsteps, offering mini-makeovers, hair styling, dress-up areas, and themed parties.

Jonathan Nelson, investment manager at Liverpool-based River Capital, said: “Rebecca has demonstrated impressive ability in achieving success in the ever-evolving children’s party market.

“The business has shown strong demand for its services, with 340 parties delivered in the last 12 months and weekend bookings already secured into 2026.”

He added: “This investment will help the company meet growing customer demand and create new employment opportunities in the region.”

Rebecca McGregor said: “This investment from River Capital comes at a perfect time for our business. The funding will allow us to double our capacity with a second Pamper Bus and improve our booking systems, helping us to build on our success to date.

“We’re excited about creating new jobs and bringing our unique pamper party experience to even more children across the North West.”

Sue Barnard, senior investment manager at the British Business Bank, said: “This NPIF II investment highlights our ongoing commitment to backing ambitious female entrepreneurs across the North.

“By supporting businesses like Kidz Pamper Bus, NPIF II is helping to level the playing field, providing access to funding needed to grow, innovate and create jobs.”

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