Oral care disruptor expands to US in partnership with key retailers
Ordo, a Manchester-based innovative oral healthcare brand, has launched in the US, securing partnerships with an impressive line-up of top retailers, supporting both in-store and online sales.
Following a successful UK inception in 2017, Ordo has now expanded to the US, securing retail listings with Target, CVS, Walmart, Urban Outfitters, and Anthropologie.
The direct-to-consumer start-up has grown exponentially over the past eight years, showing the brand’s innovative and unique offering in a monopolised market.
In addition to the impressive retail listings, Ordo was also available on Amazon US from April 11.
The company hosted its first US event in New York on April 18, celebrating the Ordo x Squishmallows collection, which was created to support children’s dental health.
The challenger brand specialises in electrical toothbrushes for adults and children, water flossers, interdental brushes, mouthwash, toothpaste, and accessories.
Ordo aims to become a household name in oral care, focusing on making electrical dental care accessible to the wider market.
This international expansion is another step towards achieving that goal, after finding success previously in Australia, New Zealand, Canada, UAE, South Africa, India, many European countries, and the UK.
CEO and founder, Barty Walsh, said: “Taking Ordo to the US is a huge milestone for us as a UK-established business.
“From day one our mission has been simple – make high quality, affordable oral care accessible to everyone. Expanding into the US takes us one step closer to that goal, but our growth here in the UK is just as important, all driven by innovation and a commitment to making oral care better and easier for everyone. And we’re just getting started.”
He added: “It’s an exciting time for Ordo as we continue to grow both in the UK and internationally. Launching in Walmart, Target and CVS is a massive step forward, helping us bring our high performance oral care products to even more people.
“We’re on a mission to shake up the oral care industry.”
In the UK, Ordo products are stocked at Sainsbury’s, Tesco, Argos, Waitrose, Boots, Morrisons and more.
