Investment for cult fashion brand based in Manchester – values business at £400m
A cult fashion brand based in Manchester has taken on “significant minority investment” from an American private equity backer, which values it at £400m (US$530m).
Adanola, a womens athleisure wear brand based alongside the Co-op headquarters in the NOMA district in Manchester, has been backed by STORY3 Capital Partners, the Los Angeles based investor which specialises in the consumer sector and also owns fashion retailer Saks and furniture brand HD Buttercup.
Founded in 2015 by Hyrum Cook, Adanola has seen rapid growth in ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
