Insurer’s acquisition accelerates group into top five operators in motorbike market
Manchester-based Principal Insurance has acquired Europa Group, the Bristol-based broker best known for its long established MotorCycle Direct brand, for an undisclosed sum.
Specialist insurance broker, Principal, says the acquisition will place it among the top five intermediaries in the motorcycle market and provide a launch pad for further expansion in the sector.
Financed exclusively through shareholder funds, the deal includes MotorCycle Direct and Europa Underwriting, which trades under the Ridersure wholesale brand.
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