Creative agency ALT expands to Manchester and plans big hiring round
Creative media agency ALT is to open a new Manchester office, as the agency expands beyond its Glasgow base.
Based in No.1 St Michael’s complex alongside Gilbanks, Channel 4 and audience design business Skyrise as neighbours, the business has hired Martin Roberts as Business Director, supported by Shivani Kulshrestha, who has been appointed Strategy and Planning Director.
Roberts spent ten years at Dentsu, eventually becoming Head of Programmatic for the UK, and has since founded digital reseller agency Mediaworx and been part of the senior leadership teams at advertising technology firms including SoSquared and Adform.
Kulshrestha joins from Green Park and brings over ten years’ experience leading digital-first, integrated strategies for brands like adidas, Meta, Spotify, Audi, Starbucks, Glenmorangie and Tesco Mobile across the UK, Europe and the Middle East. Before Green Park, she spent time at John Doe and We Are Social.
The Glasgow team will support the new office with planning and campaign delivery on an interim basis, with a hiring round opening soon in Manchester.
David Haggerty, Co-Founder of ALT says: “With ALT going from strength to strength in Glasgow, expanding to Manchester just made sense. Like Glasgow, it is an inspiring city of creativity and culture and has become a thriving media hub, with the likes of SKY and Channel 4 setting up bases there, as well as an exciting roster of UK brands and a dynamic agency scene.”
He continues, “Laura and I have both worked in Manchester in the past, so it felt like a natural next step to bring our Attention Design(™) vision back here after refining and proving the approach up North. As media continues to fracture and new possibilities emerge, it’s more important than ever to put audience-first creative insights at the heart of campaigns. Having already led global projects from our Glasgow headquarters, a Manchester expansion provides a vital bridge to the region’s exceptional media and creative community.”
