The fake PR problem business journalists can no longer ignore
There are few things more irritating to a journalist than a bad press release. You know the type. Seventeen paragraphs of corporate waffle, three mentions of “exciting”, a quote from the chief executive which nobody would ever say in real life and a photograph that looks like it was taken in a hotel lobby in 2008. You delete it and move on.
But something rather more sinister is now landing in journalists’ inboxes, and it is becoming increasingly difficult to simply dismiss it as another example of ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
