launches free iPhone app has become the first regional business publisher to offer a free iPhone ‘app’, making it even easier for users to access its three business news sites while on the move.

The application is available to download free and will complement the company’s service’s websites in the North West, Yorkshire and the West Midlands.

Chris Barry, North West editor of said: “When we launched three years ago, we were the first regional provider of online business news.

“Having built up more than 35,000 registered users across our sites, it is important that we continue to innovate and make it as easy as possible for our users to access up to the minute regional news whether in the office or out and about.

“We have been receiving more and more requests for an app since the iPhone was released to more networks last year and we are all about giving users the best information in whatever format they want. We will be following this launch with an app for the Blackberry and other platforms too.” was launched in 2007 by former Yorkshire Post business editor David Parkin; it now employs a total of 17 journalists and support staff and is set to turnover £1m this year. The North West site was launched in September 2008.

The service sends more than 500,000 email bulletins to business readers every month and in January launched a third site in the West Midlands, which has already attracted more than 2,500 registered users in its first month.iPhone App

The app is available to download free from the iTunes store and is completely free to use.

Simply search for ‘The Desk’ or ‘TheBusinessDesk and then download it to your iPhone.

Registered users of the website will have full access to every story published on the site’s three regional homepages, as well as thousands of pages of archive stories.  Users can also forward stories to contacts via email from their iPhones.

The development of the app has been between Leeds based app specialists The Engine Room and Liverpool web firm Rippleffect which manages the sites.