PCS wins Holland & Barrett deal

PLASTIC Card Services (PCS) has won a contract to produce five million cards for Holland & Barrett’s new loyalty scheme.

The scheme, called ‘Rewards for Life’, is being rolled out across the health food retailers stores from this week.

Macclesfield-based PCS will produce loyalty cards and key fob cards, which customers need to present at tills to get points on their purchases.
The rollout follows a pilot scheme across 40 stores in Lancashire, Yorkshire and the Midlands earlier this year, which led to 200,000 customers signing up.

PCS managing director, Rob Nicholls said: “I am delighted that our partnership with Holland & Barrett has extended to a nationwide roll-out of the ‘Rewards for Life’ scheme. The success of the pilot reinforces the popularity of the store and its products, and it is great that everyone can now benefit.”