Media Mix: Hat-trick for Refresh; Freshfield grows

REFRESH PR has added three new clients to its roster including Haydock-based Aimia Foods, Stockport’s Acorn Treatment and home hair colouring product, Tie Towel.

Tie Towel, a colour and bleach-resistant towel, is the invention of Manchester hairdresser John Wood and the face of the brand is former Miss Manchester Louise Cliffe, who is currently appearing in Big Brother.

For Acorn Treatment, Refresh will raise awareness of its work as a successful treatment provider having helped hundreds of drug and alcohol users and assisted them in achieving abstinence via its unique therapy programme. 

It will run a  campaign for beverage supplier Aimia Foods, which is behind brands such as Cafe Nueva, No Fear Energy Drinks and WeightWatchers Hot Chocolate.

Founder Laura Mashiter said: ““It is very much a team effort at Refresh PR; it’s important that we work with brands that the team is passionate about.  We are dedicated to achieving results, and this has ensured our new clients have been integrated quickly and easily.”

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PRESTON PR and marketing consultancy, Freshfield, has recruited Danny Hooton to its branding and design team.

Hooton has joined as a branding and design executive from accountants PricewaterhouseCoopers, where he worked in-house design role in Vancouver, Canada.

Freshfield managing director, Simon Turner, said: “We’ve been working with a lot of organisations in the last two years on brand repositioning and development and this specialist aspect of our business continues to grow.

“Danny has a real grasp of the strategic importance of design and his sector experience is a good fit for us.”