Media Mix: Madhouse; Lakestar Media; Whatsonrob; and more

MANCHESTER-based marketing firm Madhouse Associates has created a new campaign for K3 Managed Services – the division of Salford-based enterprise resource planning firm K3 that offers software services via cloud computing.

The firm was brought on board to create a campaign which included branding and a new video to explain the service to customers.

Ellen Hoefste, marketing manager for K3 Managed Services, said: “Madhouse has not only delivered a digital animation but has simplified pages of material into a two-minute video that helps current and potential customers understand what we do much more easily.

“They have turned something complex into a concept that’s easy to grasp, and we’ve had a great reaction when presenting the animation to our customers.”

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STANLEY Security solutions has taken on Old Trafford-based Lakestar Media to carry out a search engine optimisation campaign on its behalf.

Stanley Security Solutions is part of the recently-merged Stanley Black & Decker group. It probvides CCTV systems, intruder alarms and intruder detection systems.

Lakestar’s campaign is intended at boosting its online presence by improving its organic search rankings and increasing the number of business leads it generates via the internet.

Neil McKay, CEO at Lakestar Media, commented: “This is an exciting opportunity for us. The Stanley brand is respected worldwide for the quality and value of its products and we are really pleased to be working with this business to boost its online visibility.”

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SMOKING Gun PR has won an award at the Some Comms social media awards for best low-budget campaign. The award was for a six-month campaign carried out for food brand Panda Liquorice entitled ‘Giving Nasties the Blues’.

It focused on the launch of a new blueberry-flavoured liquorice which contains no artificial additives.

Smoking Gun managing director Rick Guttridge said: “We are thrilled to have walked away as winners of the fiercely contested Best Low Budget Category, overcoming seven rival campaigns shortlisted from across the UK.”

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MANCHESTER digital agency Creative Spark has teamed up with a young entrepreneur to launch a listings website for the city’s student population.

Whatsonrob.com is the brainchild of 21-year-old Rob Smith from Fallowfield, who chose the Northern Quarter agency to design, brand and build the site, which targets 18-25 year-olds. He aims to roll it out to other major university cities, including Newcastle, Leeds, Liverpool and Sheffield.

Smith said: “People get inundated with flyers about student nights, so I thought it would be good to get all that information in one place so people can plan their nights out or have a list of places to go at the last minute.

“There’s so much going on in the city, I want whatsonrob to become a one-stop shop for entertainment of all types whether it be gigs, alternative theatre or special student nights.”

He plans to sell tickets through the site and eventually host student nights at venues across the city.