Photolink wins fashion account

MANCHESTER-based Photolink Creative has won a contract to work with fashion brand Joules Clothing.

The win means Photolink, which employs more than 100 staff in Manchester and Mumbai, will be working on still life fashion photography for the brand’s website and magazine.

Joules sells country and equestrian clothes, as well as children’s range Little Joule, through 28 Joules stores, which are mostly located in market towns across the country. Its clothes are also stoked in Harrods and John Lewis.

Jayne Riley, Photolink managing director, said: “Joules’ reputation for traditional yet stylish clothes with a twist makes it a fun brand to work with. There is a huge appetite for traditional and quality fashion, as people become more select with their purchases. They want style that lasts.

“We are excited to be working with Joules going forward as it continues to grow its presence both online and off.” 

Tom Fray, photography manager from Joules Clothing, said: “We have been looking for an image supplier who is able to work with our vast requirements and to our often tight deadlines. Photolink’s reputation and expertise brought us to them and we are looking forward to working with the team on the photography for our new collection.”