Media Mix: Tangerine wins Manchester Central; BJL fillip
TANGERINE PR’s hot streak of account wins continues with the mandate for Manchester Central.
The Manchester firm has been given a brief to raise the profile of the facility locally, regionally, nationally and internationally, and illustrate why it is one of the UK’s top three business venues.
Following the completion of a three-year £30m redevelopment, Manchester Central sells itself as a world-class venue. It recently hosted the Conservative Party annual conference.
Paula Lorimer, sales director and deputy CEO of Manchester Central said: “With the redevelopment complete, our focus now is to continue enticing the biggest and best events to the complex and the city, and establish it as a landmark for business locally, regionally, nationally and internationally, which Tangerine is going to help us achieve.”
Sam Gregory, head of Tangerine B2B team added: “Manchester Central has come a long way in recent years and we are incredibly excited about working with the team to build its profile as a globally renowned conference venue.”
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MANCHESTER agency BJL has been appointed by Yorkshire-based Provident Personal Credit.
BJL will be working to help Provident develop brand strategy, and to produce response oriented campaigns across both offline and digital channels.
Amanda Steele, board director, at BJL said: “We are delighted to be working with Provident – a perfect fit for us as an agency allowing us to apply our expertise in financial services, brand building and direct response.
“It is a great brand and with a 94% customer satisfaction rate so a great base to build on.”
Lindsey Orme, head of marketing at Provident Personal Credit Ltd, added: “BJL demonstrated strong insight and creative ideas during the pitch process, and clearly has the expertise which can help us achieve our commercial objectives- we started working together more or less immediately following the pitch and their enthusiasm is tangible!”
BJL has also recently won Betfred and Suburu.
