Bentley launches bespoke Chinese models
LUXURY car maker Bentley is hoping to drive Far East sales further with two models designed especially for the Chinese market.
The iconic Crewe company is creating two special editions of its Continental range for China, which is now its third-most important market.
Since Bentley entered China in 2002, sales have grown nearly 10-fold to 421 cars in 2009,/. Sales continued to grow despite the global downturn.
The company already has nine showrooms there and is opening another four this year.
The Continental GT Design Series China, will debut at the 2010 Auto China Motor Show, which begins next week in Beijing.
The centrepiece of each Design Series China car is a three-tone interior.The beskoke models, which will be made in Crewe, will also be the first Bentleys to feature Orange and Magenta as accent colours.
The cars – versions of the Continetal and the Flying Spur – will be further distinguished by some subtle exterior and interior ‘Design Series China’ motifs.
These include an exterior wing badge, treadplate and name badge positioned on the centre console – all bearing the Design Series China signature, pictured below. 
Geoff Dowding, regional director, Asia and Middle East, said:”Bentley has a long and proud tradition of creating exclusive cars designed to meet the styling and
driving tastes of our customers, wherever in the world they might be.
“Designed and offered exclusively for our customers in China, these special-edition Bentleys showcase our styling and engineering teams’ abilities and also underlines our desire to create cars for this influential market.”
