Brilliant Media swallowed up by MediaCom

MEDIA agency Brilliant Media has been bought by global player MediaCom.

MediaCom, which is headquartered in London, has bought the business and assets of Leeds-based Brilliant with immediate effect.

MediaCom, which has 116 offices in 89 countries worldwide, said it would be strengthened by the addition of Brilliant’s Leeds, Manchester and Birmingham operations.

Brilliant employs 75 people across its business and it is understood that there are no plans to shed jobs following the deal.

MediaCom said in a statement: “The sale to MediaCom guarantees that Brilliant’s loyal customer base will continue to receive a high level of personalised service across all three offices. 

“Additionally, they will now have the benefit of being part of the wider MediaCom network.”

All bookings already committed to Brilliant Media will be taken on by MediaCom.

Brilliant’s managing director, Chris Broadbent, told TheBusinessDesk.com earlier this year that the company had to have realistic ambitions following the loss of its two biggest clients and after having made a number of redundancies and a company restructure.