Trinity’s £8m digital buy complements Rippleffect, says Bailey

TRINITY Mirror has announced the £8m purchase of a digital media agency based in Sunderland which it said will complement its investment in Liverpool-based Rippleffect.

The newspaper group has acquired The Communicator Corporation – an agency which specialises in email and mobile campaigns which last year made an operating profit of £1m on sales of £3.5m.

It has acquired the company from a group of shareholders including managing director Chris Wilds, who will remain with the business.

Trinity Mirror said the purchase furthers its goal of building a network of digital marketing services and “perfectly complements” Rippleffect, which it bought three years ago from managing director Ben Hatton and father Derek.

CEO Sly Bailey said: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics.

“The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.

“Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.”

Communicator Corp currently delivers services in more than 178 countries in 30 languages.