Market researcher heads for Windy City

B2B International, the Knutsford-based market research firm, is to open an office in Chicago to serve clients in the Midwest region of the US.

The company said that the Chicago office is its second in the country, following on from the opening of its New York office three and-a-half years ago.

The office will be overseen by the company’s New York-based North American head Julia Cupman.

Chairman and director Nick Hague said: “While the New York office has been hugely successful in meeting the needs of our North American clients, we recognise the benefits another office will have in terms of our responsiveness to client demands.”