Media Mix: Brother; Red Meat; and more
THE Manchester-based marketing team at Brother International Europe has won an award for Best Marketing Initiative at the European Office Awards in Frankfurt.
The award was for its 141% campaign, promoting the company’s A3 colour printer range.
The campaign, targeted at small and medium-sized businesses, was the company’s first pan-European campaign and resulted in a 60% rise in average monthly sales across the continent.
Working with ad agency Grey London and Manchester PR firm Judge & Howard, the team rolled out a six-month integrated campaign across 24 European countries, using a vast range of channels and techniques, including press, outdoor, online and TV advertising, a dedicated microsite, point of sale, direct mail, events, stunts, PR and sponsorship.
Antony Peart, European marketing communications manager at BIE, said: “The whole team is very proud of what they’ve achieved.
“Moving away from purely functional messages, we reached people by having something to say: about their businesses, their ambitions, their successes.
“The campaign was creative and had substance and I’m delighted our hard work has been recognised.”
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A NEW digital creative agency has been launched to deliver bespoke, affordable websites without resorting to templates.
RedMeat Creative us partnership between three senior members of Manchester-based web design agency CTI Digital – business development manager Tim Edwards, creative director Rik Hopkinson and CEO Nick Rhind.
The agency will offer a cheaper web design service aimed at the SME market, It will provide advice on everything from content development, presentation and photography to user experience and usability.
The trio said that after an initial market testing phase delivered a string of project wins, the firm is on track to achieve year one turnover of £500K.
Projects delivered thus far include sites for Australian clothes retailer Popetto and American Golf Disc manufacturer Disc Wing. IT has also carried out work for menswear brand Urban Alpha.
Tim Edwards said: “We believe that small and medium businesses shouldn’t have to compromise on their web presence. Template designs will never meet every need that a client has. Now they never have to compromise to keep the costs down, they can have a bespoke CMS or ecommerce platform that won’t break the bank.”
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PR consultancy Brazen has been appointed by Stockport-based digital creative agency KMP Digitata to handle its trade PR.
Brazen will work to increase national awareness of the brand with KMP’s key target business groups, including the specialist trade press and marketing media.
KMP Digitata chief executive Jon Keefe said: “We are confident that Brazen’s unique approach to multi-channel PR means they will significantly increase awareness of KMP.”
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UNITED Events, the recently-rebranded conference and events division at Manchester United Football Club, has launched a dedicated website aimed promoting Old Trafford as a conference venue.
The site has been created to attract potential customers to the venue by providing more information on its facilities, images of each of the suites and a detailed layout and seating plans. The microsite is multi-browser compatible and has been built to suit tablet devices such as the iPad.
Old Trafford’s event facilities contain rooms big enough to host over 1,000 guests to intimate meeting rooms for two. In total, it has 24 suites, 155 syndicate rooms and over 5,000 car parking spaces.
Director of venue, Karl Evans, said: “Everyone knows Manchester United’s success on the field and now we want to show that its conference and events space is just as spectacular.”
