Character Group wins Bin Weevils license
TOY developer Character Group has won a license with the company behind the latest children’s craze, Bin Weevils.
The AIM company, which has its distribution centre in Oldham, will develop and market under license a full range of toys, including collectable figurines, plush and playsets for the popular online brand.
Bin Weevils has shown rapid growth, in both number of users and number of licensing partners, over the last year. Last November it won the ‘best kids website’ children’s BAFTA award ahead of such competition as Moshi Monsters, Club Penguin, Disney, Nickelodeon, Cartoon Network and CBBC.
Jon Diver, joint managing director, the Character Group said: “”Bin Weevils is a leading name in the world of children’s social media and Character is delighted to be working with such a creative and innovative brand.
“Our range of toys, which will be available at retail in the autumn, will replicate the fun, interactive, entertaining and educational experience that the millions of users enjoy when visiting the Bin Weevils website.”
Amelia Johnson, director and co-founder of London-based Bin Weevils added: “”Since winning at the Bafta Children’s awards last November, Bin Weevils website has seen increased traffic with over 2 million children between 6-11 years old having surfed our website.
“Demand for physical Bin Weevils toys has been driven by our growing digital audience and we chose Character as our partner in this exciting development for the business because of their unparalleled track record in producing great toys and their unique understanding of the toy market and how young people want to interact, personalise and collect Bin Weevils in the ‘real’ world.”
