Media Mix: Label dazzles jeweller; fresh fits Clarks
LIFESTYLE agency Label PR has won a pitch to promote iconic vintage jewellery site Rock ‘N Rose.
The Manchester agency will run Rock ‘N Rose’s off and online consumer press office and help raise the profile of its consumer website www.rocknrose.co.uk.
Lee Bloor, founder of Label PR, commented: “The brand contacted Label after realising the quality and quantity of coverage we have secured for other clients, through seeing them in the press week after week, and invited us to pitch for the account.
“The site offers unique designs and the product quality is second to none. TheRock ‘N Rose collection sits perfectly alongside our other fashion clients and is the perfect addition to Label PR’s fashion portfolio.”
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CHEADLE-based marketing and events specialist fresh Group, has been appointed as creative events partner to shoe brand Clarks.
Fresh, which won the business after a competitive pitch, is already working on the first event, to be held in July.
Client services director Patrick Howells said; “This news comes at the beginning of what we know will be another great year for us. We’ve already been incredibly busy, delivering huge events for our retail and banking clients in addition to pitching for new business.
”This additional business means an increase in staff, and we are once again recruiting for new team members, to help deliver our huge range of projects. This really is a great start to 2012 and we’re looking forward to growing our relationship with Clarks across all our business areas.”
