Paddy Power signs up with Man City

MANCHESTER City has added to its stable of commercial partners with Irish bookie Paddy Power becoming its official UK betting partner.

The deal, which runs to the end of the 2013 season,  will see Paddy Power and the club collaborate across a range of commercial activities.  

As part of the deal Paddy Power will offer its betting products to City fans via the Manchester City website (www.mcfc.co.uk) and also a specially created City microsite.

Ian Cafferky, chief brand and commercial officer for Manchester City, added:
“We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.”

Paddy Power, founder of the business, said: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields.

“Paddy Power specialises in surprising and delighting punters and I really look forward to sharing our unbeatable betting value with the Man City fans.”