Samuels launches English academy

PROPERTY investor Michael Samuels has launched an online educational site aimed at helping English speakers to improve their written skills.

Mr Samuels, who is CEO of Altrincham-based Great Oak Capital, said the English Writing Academy is an online course which is aimed at people who either speak English as their first language or have existing proficiency.

The course has been adapted by an original programme devised by Australian academins and can be translated into more than 50 languages.

Mr Samuels said: “The Truth About How To Write Perfect English is based on a tried and tested course that has been helping English speakers improve their written English skills for many years.”

He has identified China as an important market for its services – particularly as learning English is considered to be an important step to business success in the country.

“Not only can visitors buy the course, they can also submit exercises for marking which really sets us apart from other online English courses,” he said.

He plans to market the site through online using search engine optimisation, local social media and affiliate marketing.