US digital marketing agency opens in Manchester

NEW York-based digital marketing agency iCrossing is opening a third UK base in Manchester.

The new base will be iCrossing’s 19th worldwide office in Manchester. The company said the move would help it service its increasing number of regional clients.

The new office will be located in the facilities of Hearst Magazines UK on Northenden Road, Sale,  the principal U. business of Hearst Corporation, which is also iCrossing’s parent firm.

Don Scales, president and chief executive of  iCrossing, said,”The opening of the Manchester office is a product of iCrossing’s relationship with Hearst and demonstrates our commitment to building connected brands for our clients around the world.”

Regional  iCrossing clients include LA Fitness UK and it also recently supported the launch of the new look of fashion and beauty website ELLEuk.com, published by Hearst Magazines UK.

The Manchester office will be the agency’s third U.K. office, joining locations in London and Brighton.

Paul Doleman, chief executive of iCrossing UK said, “Manchester is an invigorating and vibrant city. Opening an office there means that we will be closer to our growing list of clients in the region and able to provide better servicing and increased support. Our presence in the North West will play a key role in driving our UK growth.

Mr Doleman added,”With the likes of MediaCityUK there’s going to be an explosion in the region’s creative and digital industries with an influx of highly skilled and experienced talent, which we’ll be able to tap into. It’s a really exciting time for both iCrossing and Manchester.”

iCrossing UK’s client base includes brands such as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, and John Lewis.