Man Utd trades Audi for Chevrolet in new deal

MANCHESTER United has agreed a five year partnership deal with US car brand Chevrolet.

Speaking ahead of a celebration launch event in Shanghai today, chief executive David Gill said: “Although part of two very different industries, Chevrolet and Manchester United share many of the same values.

“Like the club, it is steeped in history, having recently celebrated its centenary, and it has also grown to be a global brand, selling cars in more than 140 countries.”

Financial terms of the agreement – with the General Motors-owned brand were not disclosed. United previously had a deal with German brand Audi.

Commercial director Richard Arnold, added: “With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us.

“This is also the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country.”

General Motors’ global chief marketing officer Joel Ewanick added: “Manchester United has some of the most passionate supporters of any sporting club in the world.

“The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do.”