Ex-La Senza boss takes over as interim JJB boss

BEVERLEY Williams, a former chief executive at lingerie retailer La Senza, has joined troubled JJB Sports as its interim CEO.

She joins the business after Keith Jones stood down from the role last week.

The Wigan company said: “Beverley will join the business with immediate effect and work closely with chairman-designate Bob Corliss and the management team on maximising the performance of the business and overseeing the turnaround of the company.”

With 25 years’ experience in retail, her CV includes the commercial director and co-chief executive of La Senza. Before joining La Senza in 2007 she was general manager for Contessa, another lingerie retailer.

Commenting on the appointment, Bob Corliss said: “I am delighted that Beverley has agreed to join JJB as interim CEO as we embark on the next stages of JJB’s turnaround.

“Beverley brings a wealth of experience in multi-channel retailing, which forms a core part of the JJB offering. She is particularly well known for her expertise in product and trading. I am looking forward to working with Beverley as we set about improving the overall experience for JJB customers.”

Beverley Williams added: “JJB has a great deal of potential and I am confident that with the continued help and commitment of our staff, suppliers and investors we can forge a stronger future for the business.”