MediaMix: Polaris, Drumbeat, Pelican and One Marketing

NORTH West public relations firm Polaris is targeting exporters with new international media service.
 
Polaris, which has offices in Ellesmere Port, Liverpool and Didsbury, already promotes a number of exporters including Wirral manufacturers Dantec and ANH Refractories and Bury-based safety seal manufacturer Roxtec.

Director Sam Pinnington said: “A number of our clients want to raise their profile in media outside the UK. So we have been working closely with them developing contacts and generating media coverage in the Middle East, America, Australia and the Asia Pacific Region.

“We are confident we can use these contacts to help other exporters raise their profile and win business through the foreign media. We are keen to speak to exporters interested in our services.”

He added: “The days of today’s news becoming tomorrow’s fish and chip paper are changing fundamentally.

“The strength of media coverage now is that so much of it is retained permanently online. This is very helpful overseas as securing permanent coverage on Middle East business websites, for example, keeps our clients in the public eye and in the search engines of important growth regions.”

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RECYCLING and resources business FCC Environment has appointed Saddleworth-based Pelican PR to build its UK profile as part of a major rebranding.

Pelican’s specialist environmental and sustainability team has been briefed to position the company as the UK’s leading provider of recycling and resource services to businesses and local authorities.

FCC Environment was formed from the integration of Waste Recycling Group and Focsa Services (UK), both owned by the international infrastructure, environmental services and energy group, FCC.

Pelican will provide FCC with a range of services including media relations, internal communications, planning consultation advice, community engagement and digital and social media support.

Managing director Michael Bennett said: “Efficient use of waste resources has never been more important for UK organisations. Our environmental and sustainability team will help position FCC as the partner of choice for businesses and local authorities.”

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DIGITAL design and branding agency Drumbeat has created a collection of brochures to promote the commercial office space available at MediaCityUK.
 
The three brochures outline the opportunities at the three office towers, Orange, White and Blue.

MediaCityUK is the new home for the BBC, ITV, Coronation Street and more than 80 smaller creative businesses.
 
Creative director Andy Heggs said: “We wanted the brochures to work as a collective, but still retain a sense of individual personality, much like the buildings themselves.

“Each has been designed by a different architect and each will appeal to a different type of occupier, but the overall mosaic of the place is great. We hoped to echo this within the brochure suite.”

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SALE marketing agency One Marketing Communications has been hired to plan and implement a new brand campaign for equipment and tool hire firm Speedy Services.

It will be working with Speedy to roll out the campaign nationally.

Wayne Silver, deputy managing director of One, said: “Speedy is an industrial giant and an extremely prestigious name to add to our client portfolio.

“We are all excited about the creative work and the way it can be used effectively across the entire marketing mix. Above all, we’re thrilled to be working with such a big name both in the region and nationally.”