Intelligent Conversations launched by Judge & Howard
MANCHESTER PR agency Judge & Howard has launched a specialist social media arm in response to growing demand from corporates and other organisations for support in this area.
Called Intelligent Conversations, the new brand was unveiled last week at an event in Manchester addressed by MP Douglas Carswell – who believes that social media is radically changing the way people behave and are governed.
Judge & Howard, ranked as the country’s “Outstanding Small PR Consultancy”, says Intelligent Conversations will bring business sense to social media.
The agency has already worked with brands including Chrysler UK, EMIS Group plc and the Regenda Group in social media consultancy.
Libby Howard, co-founder said: “While social media is already integral to what we do, we could see an opportunity for a separately-branded service.
“IC will help organisations see past the jargon and hype surrounding social media and understand how it can be used as a valid business communications tool. We’ve had a very positive response to the projects that we’ve already completed and believe IC will help to drive our continuing growth in the coming year.”
For Chrysler UK, a social media audit conducted by IC delivered qualitative and quantitative insights.
Nigel Land, brand director for Chrysler UK, said: “This is the first thing I’ve seen that makes sense of social media. It has given me a clear understanding of the opportunity for Jeep.”