New look Yearsley hits the road

YEARSLEY Group, the family-owned Heywood-based logistics and warehousing company, has revealed a new brand look.

The expanding business, which last year saw turnover rise from £122m to £143.6m, is also set to launch a new corporate website alongside new logos and vehicle livery.

Yearsley Group, which has more than 300 velhicles and 1,000 staff at 13 depots nationwide, says the new branding gives the company a fresh and modern look, while retaining a link with the group’s heritage.

Yearsley Logistics will now be displayed on the vehicles and stores, while Yearsley Food will incorporate the Belfield, Yearsley Food Sales, IcePak and Lucky Red divisions, with the logos being changed in line with the group theme.

Managing director, Harry Yearsley said; “It has been another exciting period as the company continues to grow and expand, despite the current financial climate.

“The last 12 months has seen the acquisition of Hams Hall, the building of the 40,000 pallet expansion at Heywood as well as the recent additions to our fleet of 300-plus vehicles.

“This re-branding activity is another way in which we are taking the company into the future, re-affirming our position as one of the UK’s leading frozen food distributors and logistics providers”.