Mediamix: Pressat, Tangerine, Discerning Digital, and more
MANCHESTER-based press release distribution service Pressat has formed partnerships with two of the UK’s leading news agencies, the Press Association and Thomson Reuters.
The deal will allow clients of Pressat, launched by web agency Atmedia nearly three years ago, to submit their news directly through the Press Association and Thomson Reuters.
Pressat says this will increase editorial exposure to 500 media outlets from national newspapers such as the Guardian, Metro and Daily Mail through to broadcasters such as the BBC.
Stategic partnerships manager Sammy Khan said: “So far this year our service has been extremely popular with a range of upcoming and established businesses. Our recent partnerships are just another step to providing our clients with quality, ever increasing exposure throughout the media world.”
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TANGERINE PR has been appointed by Manchester brewer JW Lees on the launch campaign of a new pale ale.
Manchester based Tangerine will support the national launch of the new beer which will be unveiled at a trade event on April 17.
William Lees-Jones, managing director at JW Lees, said: “This is our biggest ever beer launch and we strongly believe Tangerine is the right agency to develop and implement a strategy to support it. They demonstrated a real understanding of our business and the industry we operate within, so we’re very much looking forward to working with them on this refreshing campaign.”
Mary Harding, MD of Tangerine PR’s consumer team, said: “Pale ales are enjoying a growth period and there is real opportunity for JW Lees to expand its market share with this new beer. Our communications strategy aims to highlight the refreshingly alternative credentials of the beer, appealing to new audiences all over the UK in a creative and engaging way to achieve real cut through.”
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A NEW consultancy called Discerning Digital has been established by Guardian Media Group Radio’s ex-Head of Digital, Richard Lucas and business partner Ian Patterson, formerly of Rapp Collins and Cable & Wireless.
The duo were responsible for the launch of a new content publishing platform, websites, mobile apps, social, content and search strategy at GMG.
The new consultancy will focus on an emerging field – digital business transformation – which considers the risks and opportunities raised by the internet across all business functions.
Mr Lucas said; “The digital era affects all aspects of business including customers, strategy, technology, content and process. Discerning Digital helps businesses navigate through this period of unprecedented change.”
The firm is already working with international clients based in London and the US.
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MANCHESTER-based Destination Space has secured its first long-term contract to broker promotional and retail space at Bayview Shopping Centre in North Wales.
The business was set up by Geoff Jepson and Rick Dalton, who left commercialisation agency Brandspace last year. They now work with clients such as AA, TalkTalk, LycaMobile and Avon.
They say the company is on-track to generate over £1.5m in its first full year and hopes to relocate its six-strong team to larger offices later this year.
Mr Jepson said: “We are delighted to have secured this partnership with Bayview, which is one of the first of its kind for us. We had such a good first year and, after a lot of hard work to establish the Destination Space name, this agreement signifies our growing presence in the marketplace.”
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BRAND agency Cirrus has reported its best year yet, doubling profits during 2012.
Mergers and organic growth have helped the Wilmslow-based company more than triple its workforce to 45 over the last 12 months.
During the period it won contracts with blue-chip companies, such as Marks and Spencer, EE and the Shop Direct Group.
Last year it merged with marketing communications agency, The Raft.
