Record March sales for Jaguar

VEHICLE manufacturer Jaguar Land Rover has reported its highest ever UK sales month in March, a performance attributed to new products and continued strong demand.

The Indian-owned company sold 17,773 vehicles in the UK in March, compared to 14,789 in March 2012 – an increase of 20%.

Land Rover’s sales success was led by the new Range Rover and Land Rover Freelander, which were up 43% and 45% respectively while the Range Rover Evoque continued to perform strongly up 9%.

The firm said the new Range Rover had been particularly well received with sales order books filling up quickly. In addition, reaction to the revised 2013 specification Freelander launched in Q4 2012 has been particularly positive.

Jaguar’s UK sales increase was driven primarily by the new XF Sportbrake – the estate version of its award-winning XF, which accounted for almost 23% of Jaguar’s overall UK sales during the month. Sales of the XF saloon were said to be consistent with those of March last year. The company said the first deliveries of its new F-Type sports car set for later this month, it was confident of continued success.

Jeremy Hicks, Jaguar Land Rover UK managing director, said: “The strong sales performance of Jaguar Land Rover products in March has been driven by new product, considered model year updates and a strong luxury sector performance.

“The demand for the all-new Range Rover has been extremely encouraging and customers across the country are now receiving their new cars. We have also been fully prepared for the extreme weather conditions, with the Freelander Black and White special edition selling out very quickly and contributing to the rise in registrations.”